Marvel Comics: G.I. Joe Vol. 1 #149 (1994)
 
No company has exerted a greater influence on the G.I. Joe mythos than Marvel Comics. Spearheaded by writer Larry Hama, the Marvel issues created the personalities and conflicts that have defined G.I. Joe in the ensuing decades. Without Marvel, there would be no Cobra! Holding the G.I. Joe license until 1994, Marvel defined G.I. Joe for a generation of young children and even introduced the first crossover with Hasbro's sister property, The Transformers.
 
The Marvel G.I. Joe A Real American Hero (ARAH) series ran for 155 issues from 1982 until 1994. The main writer and creator was Larry Hama. This series was the lifeblood of the G.I. Joe universe. (In 2010, IDW continued the ARAH series
 
Billy turns traitor! Baroness gets fried! And the long-awaited return of Snake-Eyes! It's all in "Heroes and Medals and Things." Written by Larry Hama, with art by Phil Gosier, Jack Snyder and Scott Koblish. Cover by Phil Gosier and Randy Emberlin. Cover price $1.25.